New Brand Identity and Logo for alnatura
Founded in 1984, alnatura stands for high quality products that do the body and the environment good.alnatura alnatura Whether it is bread, cereals, beverages, vegan spreads or natural baby food – in over 150 organic supermarkets in Germany and through home delivery, the company offers the full range of organic foods from various producers. The ingredients come from organic farms that value biodiversity. The company is committed to animal welfare and has introduced a new standard in dairy farming: pasture-raised milk. The company also supports sustainable agriculture with the "We-Care" standard, which enables it to take responsibility for people and nature along the entire supply chain.
Moreover, alnatura wants to be perceived as a trustworthy partner for consumers and society, and to create value for shareholders.alnatura This is why it places great importance on clear communication and sustainability claims. In addition to its clearly defined values, the company also focuses on continuous innovation and new product developments. In addition, it strives to be as flexible and agile as possible, so that it can quickly react to changing circumstances. In this way, alnatura wants to meet the needs of its customers as flexibly as possible.
The company’s claim: "Naturally full of value for people and the earth" (Bio Preis Wert) is prominently displayed on its packaging.alnatura This is intended to highlight the company’s commitment to responsible production and fair prices for farmers. In addition, the claim is a clear reference to the company’s philosophy of "Meaningful actions for human and earth".
The new brand image and logo have been designed with this in mind.alnatura The design is both modern and timeless, creating a strong and clear appearance that reflects the identity of the new alnatura. It also underlines the company’s claim to be “naturally full of value for people and the earth”.
In addition, the new corporate identity is characterized by fresh, clear colors.alnatura The use of wood – both in the logo and in the store design – accentuates the natural character of the brand. The new look is rounded off by the new corporate website, which has been designed with the same care and attention to detail.
A further highlight is the new online shop, which offers organic products and other natural products in a convenient way.alnatura The website also provides important information on topics such as organic farming, vegetarianism and special diets. The shop is available around the clock and can be accessed from anywhere. This allows customers to make purchases quickly and easily - even from the comfort of their own home. In addition, the new shop offers a variety of new and exciting features that will help customers find their way around the site more easily. This includes a search function, a detailed product overview and an interactive map. The shop also offers a free delivery service. This will allow customers to save time and energy and avoid shopping at the regular supermarket.